An entry-level primer over at HubSpot on exactly what Google's PageRank is and how it affects your search ranking. For those of you who desire a more thorough explanation of PageRank than what I provide in class, this is a great starting point.
If any of you are trying to optimize a site that sells products that are pretty much identical to your competitors', you might want to check out my latest article for Identity Marketing magazine. I discuss the ups and downs of trying to optimize a site that sells commodity products when hundreds or thousands of other online sellers are offering exactly the same stuff. In this case, I'm talking about promotional products, but the same advice can apply to anyone who sells commodity goods against a lot of other competitors. Check it out here on the eBlox blog.
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