Some interesting tips from venture capitalist Fred Wilson on domain names. Wilson is targeting web startup entrepreneurs in the article, but his advice is interesting, and echoes the guidance I give in class. It's tough to come up with something unique, so having some additional options and ideas is always helpful. Of particular interest is Wilson's suggestion to consider "renting to own" domains. It's worth a read if you're working on business and/or domain names. Check it out here.
Thursday, April 28, 2011
Wednesday, April 27, 2011
How PPC Can Improve Organic Search Conversions
How PPC Can Improve Organic Search Conversions
One question I get asked frequently in class is whether or not advertising on Google's AdWords pay-per-click advertising system can also improve the organic performance of your site. It doesn't directly, but this interesting (and a bit technical) piece over at Search Engine Land describes how you can use your PPC campaigns to help you convert organic leads. Worth a read if you are considering pay-per-click. Check it out here.
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