One of the key tools in the "Pro Toolkit" that I talk about in class is Hootsuite, a web site/service that enables you to schedule social media updates (using the "Publisher" feature) and also auto-posts articles from any RSS feed (often your blog) to your social media profiles.
If you're creating a substantial amount of content, services like Hootsuite or Seesmic can be a good way to nail that all-important marketing automation part of your business, so that you can go and do the things that are important to your operations.
Journalism.co.uk has a good review of another automated publishing tool, dlvr.it, which is geared toward organizations that publish a lot of content. If you're planning on extensive content creation, it might be worth a look. The article also mentions Buffer and IFTTT, the latter of which is one of my favorite web-based automation tools (though not for the technophobe). Read the article.
