Facebook Marketing eBook

Social Fresh has published a very brief eBook (really more of a pamphlet, if anyone remembers those) loaded with tips for making your business Facebook page more dynamic and engaging. Some good info here, especially if you are a consumer-oriented business. As always, those of you with business-to-business selling models should take all the Facebook marketing hype with a grain of salt - engagement with business-to-business brands is limited on Facebook, and it may make more sense to direct your day-to-day engagement activities to LinkedIn. Download the eBook here.

The Importance of Google PageRank: A Guide For Small Business Executives

An entry-level primer over at HubSpot on exactly what Google's PageRank is and how it affects your search ranking. For those of you who desire a more thorough explanation of PageRank than what I provide in class, this is a great starting point.

If any of you are trying to optimize a site that sells products that are pretty much identical to your competitors', you might want to check out my latest article for Identity Marketing magazine. I discuss the ups and downs of trying to optimize a site that sells commodity products when hundreds or thousands of other online sellers are offering exactly the same stuff. In this case, I'm talking about promotional products, but the same advice can apply to anyone who sells commodity goods against a lot of other competitors. Check it out here on the eBlox blog.

Why Did It Take So Long for Newspapers to Copy Groupon?: Tech News and Analysis «

Why Did It Take So Long for Newspapers to Copy Groupon?

Good article over at GigaOm discussing the inability of newspapers – whose bread and butter, after all, is local advertising – to figure out how to get into the fairly simple game of local deals. Poor newspapers - first, Craigslist decimates classified revenue, then the deal sites come along and peel away local advertisers!