Tuesday, February 22, 2011

Maybe that Groupon deal isn't so awesome

Check out this article over at the eBlox e-commerce blog about MerchantCircle's latest small business survey – some great info on social media and the effectiveness of deal sites like Groupon and LivingSocial, including this money quote: "55 percent of people who have run a daily deal campaign said they would not do so again."

This Thursday, we'll discuss local deal sites as part of our Web Marketing seminar, and this is good reading ahead for that. The eBlox blog piece is here. The full press release from MerchantCircle can be found here.

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