EU court rules that Adwords do not infringe trademark laws�( - Legal - Internet )

EU court rules that Adwords do not infringe trademark laws

Interesting ruling that further cements your ability as a advertiser to use your competitors trademarked names in keyword-based advertising. This ruling is from the EU and similar rulings have already occurred in US courts. This is good and bad news for keyword advertisers - you can use competing trademarks to pull in customers looking for competing products but, of course, your competitors can do the same thing to you....