Listicles are here to stay

In the web marketing and advertising class, I talk about how short lists are often irresistible subject lines for marketing emails. But listicles may be soon be the top form of online content consumption for many people. What started as a teaser to get readers to view longer-form articles (see: every magazine cover for the last 20 years) has become a predominant form of publishing content online. Between the ascendancy of Buzzfeed-style listicles and Slate's what-you-think-you-know-is-wrong contrarianism, we may have a formula for online content for the next decade. Is this awesome or sad?  Read up on it in detail over at DigiDay and let me know what you think.