New York Times on Google AdWords for Small Business

If you've taken my classes, these tips on advertising with Google's AdWords from the New York Times will probably sound pretty familiar to you:

• Begin by casting a narrow net, advertising in your local market and then expanding to additional markets like Google’s AdSense network.

• Try to choose keyword terms that your competition has overlooked to keep per-word costs low.

• Remember that good campaigns require constant adjustment.

That's good advice, and while there's not a lot here that you haven't seen in class or in the handouts, the article does offer some specific examples of AdWords use by small businesses. Highly recommended if you're ready to take the dive into pay-per-click advertising.

Check it out here.