For those of you looking for more specific information on e-commerce and general articles on web technology, my company eBlox is now publishing a blog over at blog.eblox.com. Many of the web technology articles I write for Identity Marketing Magazine will be published there, as well as various strategies for e-commerce, search engine optimization and web marketing. If any of that interests you, head on over and check it out!

Optimizing Flash-based sites for search

Ralph and Heather asked how to optimize their Flash-heavy website for search engines. A good collection of articles on Flash SEO is available here. Check it out if you've been struggling with Flash web site optimization. At our company we tend to avoid Flash for e-commerce sites, but those of you more focused on branding and imagery may need the animation and interactivity of Flash for your web presence.

Web Site Grader

Hubspot has published a free tool to help you analyze your web site's search engine performance: websitegrader.com. Just put in your URL (and, optionally, your competitors' web sites and keywords) and it will generate a report for free. It's full of really helpful information and clear explanations of what the various terms and statistics mean. If you're confused about how Google ranks your site, this is one of the best resources out there. Check it out!