As we've discussed in many of the classes, a lot of firms and content providers try to game the search engines by creating huge webs of links back to sites via blogs, comments and so on. As we've also discussed numerous times, Google is wise to these tactics and frequently finds ways to get around them to correctly rank quality content.

It appears Google has just revised its page ranking algorithm to reduce the rank of many of the sites that use this tactic. Full details on Techcrunch.

The most expensive clicks

CyberWyre maintains a list of the highest-paying keyword combinations; as mentioned in class, the most expensive clicks tend to be from plaintiff's attorneys and are generally asbestos-related.

Start Smart Facilitation October 22, 2007

Next up: A 2.5 hour Web/E-Commerce class as part of the Start Smart program, from 6:30 to 9pm on Monday, October 22. Class materials will be refined a bit more based on feedback, so check the Documents and PowerPoints sections around class time.